Creation of online stores of any complexity
Key features
Powerful tools
Working with goods
Work with clients
SEO tools
Payment systems
Delivery services
Synchronization with BAS, 1C
Google Merchant Center
Import / export CSV, XML
iOS and Android
Marketing
Promotions
Banners with fine-tuning design, UTM tags and coupons, specific products, with which you can collect sales statistics related to these changes.
Coupons
Creation of coupons to increase conversions of an online store with the ability to differentiate actions for all products or specific categories, lists, and types of products. Percentage discounts, flat price or free shipping.
Marketing costs
Keeping records of marketing costs directly in the store management center. Convenient interface for tracking the work of sales channels.
A / B tests
Testing tools automatically compare several store design options and help determine the most effective one based on order statistics and total profit.
CRM
Interaction with customers via e-mail, instant messengers, social networks, invoicing for goods and services, using IP telephony, setting up automatic reminders, analyzing the effectiveness of sales funnels.
Your employees can work with customers and orders of the online store, being only in CRM and without switching to Shop-Script. Personal and group access rights settings will help to conveniently organize the work of the sales department.
Inventory control
The warehouse accounting system allows you to account for the remains of goods in one or several warehouses, for example, in different cities. When shipping an order, it is possible to select a warehouse from which the ordered items will be written off.
When using the systems of commodity accounting "BAS", "1C", "MoySklad" or "Business.ru", integration is provided officially certified by the firm "1C".
Mailing lists
Tools to increase sales
Product Recommendations
Automatic selection of similar products (upselling) and additional products (cross-selling) configurable by multiple filters.
Discounts
Various types of discounts for customers: by coupons, by order amount, by the total amount of customer orders, by customer category, using strikethrough prices, special promotion prices and bonus points.
Product stickers
Dynamic sticking of product photos with the ability to set your own text, for example: "New", "Sale", "Discount".
bonus program
Setting up the formula for calculating points for all types of goods or selected ones, limiting the maximum percentage of bonus expenses.
Trigger Messages
Configurable, automatically sent messages to customers on events or after a certain time after placing an order. For example: leave a review, inform about the accrual of bonus points, offer a personal coupon for a discount, or remind you to re-purchase.
Analytics
Cohort analysis
Analysis by groups of buyers, formed by time basis. Cohorts by check-in or first-order time in store, and the overall graph shows the contribution of each cohort to total sales. In the report by cohorts, you will see how and when customers placed their first and repeated orders and how much they brought you in the end in the first week, in the second, in the third, etc.
Discounts
Various types of discounts for customers: by coupons, by order amount, by the total amount of customer orders, by customer category, using strikethrough prices, special promotion prices and bonus points.
Return on Investment - ROI (Return On Investment)
Automatic calculation of return on investment when analyzing marketing and advertising costs separately for each channel, calculating ROI.
Customer value - LTV (Customer Lifetime Value)
Tracking the value of each customer for all time from their first purchase. This is an indicator of the net profit that one customer brings to you on average.
Customer Acquisition Cost (CAC)
Estimation of the average cost of attracting one customer, depending on the channel through which it was possible to bring him to order.
Profit
Calculation of net profit, which is calculated taking into account the total revenue and the purchase value of all goods sold.
Average check
Compare the average customer check for different advertising channels. Study which sales channels are more profitable for you and are worth continuing to invest in them, and which channels you need to work on developing.