Photography
Product photography
Catalogue, image and marketplace shooting to one standard: products photographed so a range reads as a range, retouched, and delivered in the sizes the site and the socials actually use.
- Since 2005
- building for the web
The catalogue
Catalogue shooting is the shop doing its job
A product card is the last salesperson a buyer meets, and the photograph is most of it. One good frame is easy; three hundred frames that read as one shop is the actual discipline.
One standard across the range
Background, light, angle and distance are fixed once and repeated for every product. A catalogue shot to one specification reads as a shop; a catalogue collected from odd frames reads as a flea market.
The card carries the sale
Online nobody holds the product. The frame answers the questions hands would ask: the true colour, the texture, the scale, the details worth paying for.
Repeatable next month
The specification is written down. New products join the catalogue in the same light and the same geometry, and the range stays one range as it grows.
Fewer returns to argue about
A frame that shows the real colour and the real size returns far less than one that flatters. The photograph is where the expectation is set.
Scope
Three kinds of shooting
Catalogue, on a neutral ground
The product alone, lit evenly, at the angles the card needs. The workhorse of the shop: every product, same standard, no surprises.
Image frames
The product staged — surface, props, shadow, mood. For the home page, the banners and the feed, where a frame has to stop a thumb rather than describe a thing.
To a marketplace specification
Platforms publish their requirements: background, margins, minimum sizes, what may and may not be in the frame. Shot to the letter of the requirement, so the listing passes moderation the first time.
Retouching
Retouching in two tiers
Every frame is finished; not every frame needs the same depth. The split keeps the price honest — the catalogue is not billed at the rate of the hero banner.
Basic — in every frame
Dust and lint, the background cleaned to one tone, colour matched to the product, geometry straightened. Every catalogue frame gets this tier, and it is included in the frame.
Deep — its own line
Glass, polished metal, liquids, fabrics that crease when looked at: reflections rebuilt, seams and scratches removed, the product made the way it left the designer. Quoted per frame, before the work.
The line between the tiers is agreed on the selection, frame by frame — not discovered on the invoice.
Delivery
Photos for the online store, sized to publish
For the catalogue
Card and zoom sizes, one aspect across the range, named so the set drops into the shop without a sorting evening.
For the socials
The same frames delivered in feed and story crops — cropped deliberately, so the product is not the thing the crop cut off.
Rights to use them
Written permission covering the shop, the marketplaces, the socials and advertising. Agreed before the shoot.
How it runs
Six stages, in order
Brief
What is shot, roughly how many products, where the frames will live. The form below is enough to start.
The standard
Background, light, angles and distance are decided on one test product and written down. Everything after repeats it, and you approve it before the range is shot.
Shoot
Product by product against the written standard. Sealed and fragile things are handled as agreed in the brief — and unboxed on camera only if that was the agreement.
Selection
The take goes out for your choice before retouching hours sink into frames nobody will use.
Retouching
The basic tier on everything selected; the deep tier where it was agreed. Most of the hours live here.
Delivery
The finished set in catalogue and social sizes. The delivery date is agreed before the shoot, not after it.
Price
Priced per frame
The price follows the number of products, the angles per product and the depth of retouching — which is why it is quoted against your list rather than printed here. A figure typed on this page would be invented; the one quoted for your catalogue is not.
Send the brief below with a rough product count — the estimate and the timeline come back against it, and both cost nothing.
Boundaries
What this page does not sell
Narrower on purpose. The service is products in a controlled setup, and the edges are stated here rather than discovered later.
No model shoots
People in the frame — lookbooks, clothing on models — are a different craft with different logistics, and promising it here would be borrowing it.
No video
Clips and reels are their own production. What is delivered here is stills, made to hold a catalogue together.
Large items stay where they are
Furniture, appliances, vehicles: shooting on location is agreed case by case and is not part of the standard service.
Food has its own page
Dishes are shot under different rules — dark ground, served food, a kitchen on the clock. That work lives on the food photography page.
Also shot
The rest of the camera work
Interiors
Rooms photographed on location and finished properly: straight verticals, windows that keep their view, one colour of light in a space lit by three sources.
Dishes
Square frames on black for the menu and the catalogue, one style across the whole service, readable down to a card in a delivery app.
More work
Other shoots
- Photographing the cat Persik2021
- Interior photography of the wood-fired banya at Bavaria2020
- Panoramic interior photography of the Fit4All fitness center2020
- Testo Cafe restaurant interior photography2020
- Photographing the interiors of the rooms of the hotel “Bavaria Grand Hotel”2020
- Pizza photography for the Testo Cafe restaurant2020
- Food photography for the Testo Cafe restaurant website catalog2020
Questions
Before you write in
Start
Fill in the brief
What you sell, a rough product count and where the frames will be published. That is enough for the estimate and the timeline — the consultation costs nothing.