Radio07 sells two-way radio equipment across Ukraine. The catalogue brings together portable and vehicle radios, repeaters, batteries and accessories from Motorola, Hytera and Baofeng. A company equipping a team and a person buying one radio need different quantities, but both need to find a compatible device and understand its specifications.
The WooCommerce store puts the products first. Equipment categories lead into the catalogue, while model details and a direct route to the basket carry the decision through to an order.
A route by equipment type
The first screen shows the main product families as images and labels: handheld radios, vehicle radios, batteries, repeaters and second-hand equipment. Brand navigation gives another way in for buyers who already know the Motorola or Hytera range they use.
Products before promotion
Featured products, sale items and new arrivals all use the same clear card: image, model name, price and basket action. Sale and featured labels stay with the product. A buyer can scan the range without opening every page just to learn what a device is or what it costs.
The details beside the order
On a product page, the image gallery sits beside the price, quantity and add-to-cart control. The specification table is in the same view. For the Motorola R7 shown here it covers the radio band, power, protection rating, channels, battery and supported connections, so the practical comparison does not depend on a block of sales copy.
One store for teams and individuals
A team may be choosing several radios and a repeater; an individual may need one handset or a replacement battery. Both use the same categories and technical fields. The cart handles a straightforward order, while phone and messenger links give buyers a way to discuss a less straightforward one.
Three languages, one catalogue
The storefront has Russian, Ukrainian and English versions. The language switcher follows the buyer through the catalogue and product pages, while WooCommerce provides the cart and checkout behind them.
Roles
Online store development
Konstantin Sorokin
Work done
- WooCommerce store for portable and vehicle radios
- Equipment and brand-led catalogue navigation
- Product cards with featured and sale states
- Product pages with galleries and technical specifications
- Russian, Ukrainian and English storefront